In 2018, FastCo Ltd made its first venture into the EU market by backing the Polish startup, Polee Group Ltd. Polee Group introduced a revolutionary business model that utilized a multidisciplinary approach to product development, benefiting local suppliers, manufacturers, and customers. Additionally, they enhanced the purchasing experience for end users through a unique strategy incorporating Polee film and media.
FastCo provided the essential early-stage capital and expertise needed to restructure and reposition Polee Group. This strategic support helped leverage cutting-edge online retail tools to catalyze the company’s growth within the Polish market. By 2019, FastCo expanded Polee’s reach beyond Europe into more affluent markets, where new consumer bases warmly received their naturally-made Polish cosmetics.
Throughout Polee’s development, FastCo contributed significant additional value by investing in the necessary infrastructure to produce a series of short product tutorial films. These films were designed for key suppliers, such as Pixie Cosmetics and Coccine Leather Care Products, enhancing brand visibility and consumer engagement.
